Tuesday, April 8, 2014

Virtual Trunk Shows - Advocacy and Free DFC for You!


Introducing virtual trunk shows - where you advocate to your friends and loved ones about the issues you care about while earning gorgeous products made with hope, all from the comfort of your own home!

Now, some people love live trunk shows and really thrive on them.  While others would much rather not be surrounded by a bunch of people they don't know.  To that end, our Voice trunk shows are likely the perfect solution for extroverts and our virtual trunk shows may be the perfect solution for introverts.

Here's how our virtual trunk shows work:

  1.  It all happens on Facebook.  (If I can find a way to do this on other social media platforms, I'll do that in time.  But for now, I'm going to try to start off this way.)

  2. You and I will pick a good day and time that you think will be best received by your friends and loved ones - a 2 hour window - and we'll set up your event page on Facebook one week before the event takes place!  It will take about 10 minutes to do this part.  Easy!

  3. You'll invite your friends.  This will take about 45 seconds.  :)  Facebook makes inviting people to events super easy, whether you have 5 friends or 500 friends!

  4. As people comment on your event page and say they're attending, you'll thank them and interact with them.  This will only take a few minutes a day.

  5. The day of the trunk show you'll make a couple of reminder posts for the event to help drive participation and excitement - again a few minutes of your time.

  6. For the duration of the trunk show you will be present online - at your facebook event - from your computer/phone/tablet and I'll be sitting at mine and we'll both engage with your friends, post favorite products and simply participate!  I'll reveal special sales just for your event, new products at each event and maybe even some videos (if I can summon the courage to do those  :)). 

  7. We'll talk about the issues.  We'll talk about hope.  And you'll inspire people!!  And with every purchase all of you will know you are making a tremendous difference for people all over the world!

  8. After the event is over I'll send you a gift card for 15% of your total sales for the event!  So, $100 in sales - you get $15 in free DFC.  $200 - $30, etc.

  9. And that's it!!  It doesn't get much easier than that.

And can I just say, you can time these for your convenience - like around your birthday, perhaps :), Mother's Day, etc.  (hint, hint)

Gotta love fabulous ways to make a difference!

Interested?  Let me know!  Contact me by emailing me at karyn@delicatefortress.com and we'll get started on your event!  Can't wait to talk with you!  

Thursday, March 13, 2014

You Could Be Our Next Advocate! #advocatewithdfc

We tell you all the time that when you wear or use anything from DFC you are being an advocate for our artisans.

You are sharing their stories, you are communicating their dignity and worth, you are contributing to their livelihood.

And we want to recognize that because we think that's awesome!



Our Advocate of the Week runs from Monday-Sunday every week.  All we need from you is a picture of you with something DFC!  Send it to us with your email address to info@delicatefortress.com and we will be in touch with you!  We'll just ask you what your 2 favorite DFC products are and to tell us why you love DFC.  In exchange for your awesomeness, we will give you an exclusive coupon code for 20% EVERYTHING on our site to share with your friends, loved ones and YOU!  :)

How fun is that?  So, send us your photos at info@delicatefortress.com.  We can't wait to see you! 

Friday, March 7, 2014

YOU Are Their Voice - The Launch of Our Independent Consultant Program

Here are some things I've been hearing from our customers and biggest fans as of late....

"I want to make a difference."

"I long to use my time to advocate for others.  Especially the exploited."

"I could never sell things I don't believe in, but I LOVE DFC!"

"I need some extra income to help finance our adoption."

"I want to be the voice of the exploited.  I want to be their advocate."

We are launching that very opportunity today.


Our "I am Their Voice" Independent Consultant program is your opportunity to earn extra income while advocating for women, men and children around the world.  It's your time to offer dignified livelihood and hope to many individuals and families around the world.

Here are the main details of what this program is - what it is and what it is not.

What it is not:
  • A high pressure sales job.
  • A way to get rich quick.  I simply can't make any blanket statements regarding how fast your sales will go or how big your future enterprise can be.  It can be what you make it.  It can be what you push for and what you need it to be.  Full time, part time, occasional time.  I am so happy to be here to support you through whichever direction you want to go!
  • A way to earn a trip or car.  It's just me over here.  I don't have any cars to give you.  :)
  • A sales job with a pyramid approach.  We offer a flat 25% of all sales with your web link and through your trunk shows and events year round and a 25% discount off all things DFC.  While I would love it if you brought a ton of people on with you as Voices (consultants),  at this it isn't feasible to provide extra monetary incentives.  Here's why:  The more people you add and involve in the sale of an item, the more you have to charge for that item.  I want to communicate that fair trade and making a difference through monetary decisions can be affordable and practical.  I don't want he prices of our items to have to increase to compensate for middle men because I feel as though that would directly counter our mission.
  • High risk.  There is no cost to begin.  No application fee.  No products to buy.  All we ask is that you pay for the shipping costs to send your trunk kit to you.  We will outfit you with a starter kit, web link and home page to launch your business, the resources you need to get started and resources as you continue as well!  We want to make it easy to get started!!

What it is:
  • A way to make a tangible difference in the lives of others around the globe.
  • A way to learn about the inside workings of DFC - to participate in decisions regarding our product offerings, sales, new artisan groups and social media.  I'd love to hear your opinions!
  • A way to expand your skill set.  The possibilities are endless when embarking on an awesome new adventure like this!
  • A way to work with others with passion and beautiful hearts who will encourage you and help you meet your goals.  We are developing a wonderful community.
  • Most importantly - it is a way to BE THEIR VOICE.  To advocate for so many around the world - telling their stories, describing their realities, participating in their livelihood and giving hope.  It is so amazing.  

Does this stir something inside you?  A passion you've been thinking of, praying about for a while?  Do you feel prompted to learn more?

Let me know.  I'd be so happy to talk with you, answer your questions and give you time to decide.  Give me a shout out here and I'll be in touch.

It's time.  Be their voice.  



Tuesday, February 25, 2014

DFC Confessions......Starting an Online Business for Dummies

You're not going to have to do much guessing to figure out the topic of this confession.  :)

This is probably one of the most frequently asked questions I get when I talk to people about DFC......  "What made you decide to do this?"  I've told you part of this story before, but there's a bit more to it. 

Here's my standard mode of operating.  I get a project in mind somehow - you really never know where it is going to come from - and I decide I'm going all out.  I mean ALL out.  110% and it has to happen NOW!!  There will be no waiting.  (Imagine how flipping hard adoption is for me!)  I will put all of my energy into it, as well as the energy of those around me and at some point, soon after beginning, I will get completely burned out and fizzle completely, project half done.

I have stamps and cross stitching and quilting supplies and totes upon totes for organization and totes upon totes of fabric for all of the wonderful, huge projects I was going to complete - but never did.  Now I'm going through a minimalist phase and everything HAS TO GO!!!!

My husband really loves this about me.  Mr. "I Will Think About It For a Year, Weight All the Pros and Cons, and Then Make a Decision.  Maybe.  We'll see."  (Have I mentioned I am a big fan of sarcasm?)

Anyway, 4 years and 2 months ago I went shopping on Black Friday in search of a certain princess vanity my daughter wanted.  I arrived too late to the store and had to order it online.  I ordered it from a company I'd never heard of and with my order received a promotional jute bag.  Promotional - free - tote bag!  Yes, please.  I will take it all!

In the chaos of the holiday season I set the bag to the side when I received it and forgot about it until after Christmas.  December 30, 2009, my mom had my kiddos for the weekend.  I was cleaning up and ran across the tote bag and decided to figure out what it was.  On the tote was a tag that said, "Freeset Global.  In business for freedom" and it mentioned human trafficking.  I had no idea what jute was, why people needed freedom - we're all free, right? - and really didn't know what human trafficking was.  So, I started with Freeset's website and began learning exactly what human trafficking was and why companies like Freeset were so important to eliminating trafficking and improving our world all at the same time.  I was hooked.  I had liked the tote already - now I was in love with it.  Having it - using it - meant something!

I left the tag on - on purpose, embarrassing both my husband and my children when we would go places.  I really wanted people to point out to me that I had left the tag on - and then man, would they get an education!  I don't know when I ever did take the tag off. I knew that by carrying that bag I was advocating for the artisans who created it.  And I was so proud to do so.

I digress.

As I learned about Freeset, I became so excited.  It just stirred a passion inside me that I hadn't known existed, really.  I started googling "shop with purpose" and started coming across companies with similar philosophies and missions as Freeset.  In all of my searching, though, I couldn't find a shop that had a variety of shop with purpose items, from several different non-profits and organizations.  Well, why not create one, then?!

I called my husband at work and asked him if he would stop and pick up a book for me at the bookstore on his way home.  "What's the book called?", he asked.

"Starting an Online Business for Dummies."



You know what he said??!!  Mr. Conservative?

He said, "Okay.  I'll stop on my way home"

I couldn't believe it!  And I didn't argue.

He was on board from Day 1.  It was my first indicator that this "project" was not a phase and not just an impulse.  He bought the book; I started reading (and highly recommend the book unless you are, in fact, going to start an online business competing with DFC.  Then I don't recommend it at all.) 

That's it.  That's the story of how DFC started.  Nothing spectacular.  Just a mom sitting in her home office googling about a tote bag.  Who knew that not finding that great deal on Black Friday would change my life?

How about you?  Impulsive?  Conservative?  What would you have said to me on December 30, 2009?


*Photo credit - Ebay.

Monday, February 10, 2014

DFC Confessions......Feeling Like a Fake

This blog has been on a bit of a back burner over the course of the last year.

I was doing okay keeping up with it, but then Super Bowl 2013 happened and I just couldn't bring myself to follow through on the many posts I had hoped to write.  I just kept feeling insecure and almost like a fake.  So, I just stopped writing.

You see, I am not a missionary.  I haven't ever really had the opportunity to be one (I've tried and doors just slammed everywhere, THANK God!).  I have never met a trafficking victim in person, never met a child slave, never been involved in rehab for survivors of trafficking or modern day slavery.  I didn't see extreme poverty close up until last year when we went to meet our son in Haiti, but our adoption agency was so eager to keep us safe that we weren't allowed to truly see it close up then either.

I just long to make a difference from where I am.  And I believe that DFC is where God has put me to do that.

I'm feeling this longing to just be authentic.  To express the mission and passion of DFC, even if though I'm not an authority, even if someone disagrees with what I write.  I feel like I need to express these things about DFC and then you can make your own judgements on what you think of DFC and the matters I discuss with it.   

That's what this blog is about to look like.  I hope you'll stick with me, offer your thoughts and see where this takes us. 

Friday, January 31, 2014

Friday, January 17, 2014

Final One Friday - Lainey Linear Earrings in Berry

Your Final One Friday pick for the week!

The Lainey Linear Earrings feature an antiquing brass look with delightful glass beads.  Created by the artisans of World Finds, the purchase of these earrings benefit women working their way out of extreme poverty in India.

It's the last pair we have and they aren't coming back.  They ship free and are on sale for $12.50!  Love them?  Go get them!! 

http://dfcreations.corecommerce.com/Final_One_Friday/